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What is Performance Marketing
Digital marketing is a vast landscape with various strategies, and one often overlooked gem is performance marketing. Unlike traditional models where advertisers pay upfront for ad space, performance marketing ensures that advertisers only pay when specific, measurable actions occur. This article will explore the intricacies of performance marketing, shedding light on its workings, reasons for its effectiveness, and the top channels that deliver significant returns on investment. What is Performance Marketing? Performance marketing is a digital strategy designed for companies seeking impactful outreach on a large scale. Unlike traditional models, payment in performance marketing is contingent upon user interaction with the content, making it a results-driven approach. In essence, performance…